Burger King's moldy Whopper ad is dividing marketing experts
www.cnbc.com
Burger King made headlines when it launched its latest ad — showing a Whopper going moldy — on Wednesday. But featuring mold in a food ad breaks all the rules of meal promotion, which usually involves beautifully-shot items that have been set up by stylists. CNBC spoke to several experts to get their reactions.

TIL that in 2020, Burger King ran an advertising campaign featuring a picture of a moldy Whopper, to prove that their burgers are made without preservatives. This unconventional advertising method worked, increasing sales by 14% (according to multiple sources.)

  • ArbiterXero@lemmy.worldEnglish
    232·
    2 years ago

    Not all preservatives are “salt” and not all of them are good.

    For example, trans fats.

    • Silverseren@fedia.io
      9·
      2 years ago

      Sure, there’s plenty of preservatives we don’t use anymore because there are way healthier alternatives. But there’s also plenty of anti-science people who fearmonger about any and every preservative despite knowing nothing about its chemistry or even any claims of harm.

      • Silverseren@fedia.io
        3·
        2 years ago

        They technically have preservative properties because of the hydrogenation, but they really aren’t used for that purpose. You don’t fry things to necessarily preserve them better. It’s for taste/texture, like you said.