Sure they hired a shitty seo agency but, reading the article they knew what the problem was but instead of fixing it themselves they threw money at that shitty agency and implemented everything they said without questioning it, essentially handing over business decisions to an external party.

People need to read the actual report it is actually reasonable in its findings and actually offers solutions: https://cyber.fsi.stanford.edu/io/news/addressing-child-exploitation-federated-social-media