
If the community you are currently in does not want to pay for music, then it is best to find a different community to market to. There are people out there who are willing to support independent artists. As an artists, that’s who you would want to attract to your website.
Lemmy uses ActivityPub, so people can use all sorts of software to interact with Lemmy. I happen to be using Hubzilla, for example. In statistics, I would be counted as a Hubzilla user, not a Lemmy user.